An Aviation Psychologist's
perspective
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“We ask for your full attention as we demonstrate the safety features of this aircraft.”
It’s a phrase heard on nearly every commercial flight—yet one that often goes unnoticed. Passengers glance at their phones, continue conversations, or simply tune out. Even frequent flyers admit to ignoring the safety demonstration altogether.
This widespread lack of attention might appear careless, but it’s more accurately a product of how the human brain works. In this article, we explore the psychological mechanisms behind this phenomenon and examine how airlines and designers can use the latest psychological knowledge to improve safety communication—without compromising seriousness.
Ignoring flight safety announcements is not simply a result of boredom or disinterest. Several well-understood psychological factors contribute to this behaviour.
The brain is efficient. When it detects repeated and predictable information—s...
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